TRUE GLORY HAIR
I created and managed the brand standards and marketing materials for True Glory Hair, a retailer of premium virgin hair extensions, wigs, and more. My areas of responsibility included nationwide digital and print marketing, including website design, billboards, direct mailers, social media, and complete packaging system. From concept and mood boards to execution, I oversaw a small marketing team and designed seasonal lifestyle campaign photoshoots and created promotional email designs. Additionally, I created and managed the interior design of retail store layouts and accompanying signage.