NATURAL CURL

Natural Curl is a brand selling elevated hair care products with no additives or fillers marketed to help promote natural curl and positive self-image. When the company was considering becoming a part of the True Glory Brands portfolio, I created these example brand improvements to their logo, color palette, and packaging with custom illustration work. Highlighting the rich colors of the products’ ingredients, brings a fresh and vibrant approach to the brand. The logo type was custom designed to mimic the pattern and delicate nature of natural, curly hair.