EVOLVENT

Evolvent is an online program designed to help those with an engineering focus learn skills to help them advance in the business world. The logo began with a client sketch and concept which was then simplified and abstracted to convey the same concept. Because the audience is primarily younger males, the color scheme utilizes a strong, deep blue with contrasting gold, light blue, and grey. Then I designed the website from scratch in Adobe XD, laying out pages, functionalities, and UI/UX flows. Finally, to unify the mix of stock photography, I employed a gradient map to help the photos feel younger and more cohesive across the site.