ELLIOTT’S BAKERY

Located in Michigan, this historic bakery has been serving satisfying treats since 1931. When the new owner took over, she wanted to refresh the website to reflect the new additions to the bakery and reflect the community it centers around while preserving the historic and nostalgic feelings so many customers love. While the logo and primary brand color (maroon) were maintained through this redesign, I added some new visual elements such as decorative trim, ornate buttons, flower textures and an expanded warm, neutral palette to support the maroon. I also edited the photography to create a cozy feeling of nostalgia and enhanced brightness. The new website was custom designed in XD to be fully responsive and present a rich and inviting experience. The new website can be view at https://elliottsbakery.com/