EDGEFULL
Edgefull is hair building fiber application with the goal to cover sparse or thinning areas snd create a natural look. As part of a brand refresh, I redesigned Edgefull’s logo, style guide, color system, packaging and website. The goal of the brand refresh was to create a more upscale and mature look and feel. Because of the nature of the product, I chose to utilize natural, neutral colors and sophisticated typography to elevate the brand.